To break through the clutter and help this large Western ski resort become a house hold name, Appdrenaline was charged with creating an online promotion. The biggest mogul was how to do this without the clunky element of people having to upload their YouTube videos first to the You Tube interface and then copy and paste their embed codes into the client's site. Appdrenaline web development and marketing team felt that this process would significantly cut down on the amount of entries and the viral nature of the program.
Supported by a heavy print campaign, the promotion prize was black diamond all the way: four mouths of an all expenses paid skiing vacation at this five star resort plus salary in exchange for blogging daily about their adventures: without a doubt, a skier's dream. The Appdrenaline web development team was tasked with creating a website that would allow contestants to submit their videos compatible with variety of devices and platforms. Unfortunately, we were excluded from entering the promotion.